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There's just too much difference between the car and the diffuser to capture details of the latter. Having that much bright, reflective white in the image forces the exposure down, making the whole diffuser dark. If you got closer and lower, and framed the image such that there was as little of the white car as possible, you'd get more exposure and more detail in the diffuser. Darker ground, like blacktop, would help as well: 
That's what you'd want to have in your viewfinder, and the diffuser should brighten up a ton. Not a camera expert, so maybe some of them will chime in on this.
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